Dubai Roads and Transport Authority (RTA) is to run a 'My Metro' campaign to promote the Dubai Metro to city dwellers. Highlighting its services and facilities, the campaign will initially focus on timings, design and general information, while the second phase comprises all information related to the metro operation, fare, public services, station services, multi-modal integration, security and safety.

Phase III will set the stage for its September 9 launch date and covers media, promotional and marketing outlets. The RTA will also release Metro timetables.